A Fractional E-commerce Director — the operator your store is missing.
Not an agency, and not a junior hire. A senior e-commerce leader who has run real stores — embedded in yours a few days a month to own growth and move the numbers.
You might need one if…
The kind of leader you get
Heavyweight operators — not advisors with a deck, not a junior filling a seat.
Senior operators
People who have owned e-commerce revenue at real companies — they’ve done the job, not just studied it.
Vetted in 5 stages
We test real results and operating depth — not the titles on a CV.
They own the outcome
They embed with your team and drive it — not hand over a report and disappear.
GCC-aligned
Your hours, your market, Arabic and English — close, not ten time zones away.
Pointed at what will actually move your store
Every business is different — so the focus is scoped to yours. Depending on where you are, a director like this usually drives:
Growth & the P&L
Owning the online P&L and the plan behind it.
Conversion & CX
Turning more of your existing traffic into orders.
Retention
Email & SMS lifecycle so buyers come back.
Channels & budget
Spending where it works, cutting where it doesn’t.
Merchandising & pricing
The right products, offers and pricing forward.
Team direction
Clear briefs for your team and agencies.
Scoped to your business — not a template
Request the role
Tell us the store, the stage, and the numbers you want to move.
We match & agree scope
A vetted director, the days per month, and the KPIs that matter — set with you up front.
They embed & drive
They take ownership and report progress at an agreed rhythm.
Bring in a senior e-commerce director.
Tell us your store and where you want to be. We’ll match the right leader and come back with scope, cadence and cost — within a business day.